The wellness economy is driven by the search for purpose, wealth & health, social connection, and responsibility. Living longer and with better health is a solid trend that has come to stay both due to economic affluence and technological development. The Global Wellness Economy Report 2018 describes a global industry of $4.2 trillion USD, of which more than $3.8 trillion USD are directly related to our project:


Personal care, beauty, anti-aging – 1,083

Healthy eating, nutrition, weight loss – 702

Wellness tourism – 639

Fitness & mind-body – 595

Preventive & personalized medicine – 575

Wellness and real estate – 134

Spa economy – 119


The Individuals

According to the 2019 Billionaire Census of Wealth-X, there are 2,604 billionaires in the world, of which 705 reside in the United States and 45 in Canada. The total amount of assets of the US group ($3,013 billion USD) is greater than that of all billionaires in China, Germany, and Russia combined.

Consumers with $30-$999 million USD in assets are referred to as ultra-high-net-worth individuals (UHNWIs). Globally, there are a total of 353,000 UHNWIs of which 109,430 are from the US. Two subsets of the UHNWIs are especially relevant to our market focus: 18,000 who are under 55 years of age and 7,000 whose main areas of interest are wellness, outdoors, and philanthropy.

An additional market is individuals worth $5-29 million USD. These very-high-net-worth individuals (VHNWIs) number 2.7 million – 969,075 in the United States.

City# of billionaires (rank)# of UHNWIs# of VHNWIs
New York City105 (#1)8,350110,170
San Francisco75 (#3)2,31035,980
Los Angeles39 (#7)4,60063,535

Source: WealthX Census 2019

Private Jet Utilization

We aim to target the ultra-high-end consumer, and there is a clear opportunity to take advantage of existing trends. In North America, there are five times more private jets than in the next most important region (Europe and Russia). Over 20% of the world´s private jet flights originate from New York City and Los Angeles, and nearly 10% of the world’s billionaires are from the same regions in the United States.

The 2019 Wealth Report by Knight Frank identified a global 7% increase from 2017 to 2018 in private jet trips to various island groups and other tropical destinations. In North America, more than 22,000 trips were made to the Caribbean islands from December through May 2018. Hurricane season is June through November; this makes the Nicoya Peninsula, a non-Caribbean tropical destination, an especially attractive alternative for half of the year. The Nicoya Peninsula is on the Pacific Ocean, thus not impacted by hurricane season like competing destinations in the region.


Costa Rica is the oldest democracy in Latin America. Costa Rica’s political stability, high standard of living, and well-developed social benefits system – accounting for almost 20% of GDP annually – set it apart from its Central American neighbors.

Costa Rica is the most successful country in the world in converting economic production into social progress according to the Social Progress Index (SPI). Costa Rica is the only Central American country that is a member of the Organization for Economic Co-operation and Development (OECD).  Costa Rica’s robust public education system produces a highly skilled workforce that attracts over $2 billion USD in direct foreign investments per year.  Costa Rica exports $3.3 billion USD in technology, information, and communication services annually, comparable to the entire agricultural activity of the country. Exports of medical devices increased from $580 million USD in 2005 to $2.2 billion USD in 2015, accounting for 23% of total Costa Rican exports (source: CINDE). This has allowed Costa Rica to rely on its domestic expertise to reduce its reliance on imported goods in its response to the COVID-19 pandemic.

According to Living Magazine, Costa Rica has the second best public health system in the world and is therefore better positioned to successfully handle public health challenges than any other nation in Latin America. A recent example is the rapid response to the COVID-19 pandemic. Costa Rica offered no-cost in-home testing, treatment, and quarantine options which put it at a distinct advantage in the early detection of coronavirus infections, successful treatment of patients, and preventing further spread. The World Economic Forum considers Costa Rica’s response one of the best in the world, outperforming global role model New Zealand. Costa Rica enacted strict controls and measures in early March, within two weeks of the first positive case of COVID-19 in the country. Costa Rica’s swift and decisive actions resulted in the lowest COVID-19 mortality rate in the Americas and allowed the country’s economy to “open up” less than two months after the shutdown.

Costa Rica is a global leader in environmentalism and social causes. Costa Rica eliminated its military over 70 years ago and has instead invested in its people and wildlife. Despite its size, Costa Rica has more biodiversity than all of Europe. Approximately 40% of its land is wildlife reservations and national parks. Almost 100% of the energy consumed by Costa Rica comes from renewable sources.

Costa Rica is a warm, welcoming, and progressive country. Non-Costa Ricans are incentivized to own property and businesses. Any investment of $200,000 USD qualifies investors for Costa Rican residency and a passport and a new law has been enacted to provide a special visa for Digital Nomads. Costa Rica legalized marriage equality, the first in Central America to do so. Laura Chinchilla was elected Costa Rica’s first female president over a decade ago. The former vice president, Epsy Campbell Barr, was only the second female vice president of African descent in the Americas.


This unique property has a total area of ​​288 hectares which includes views from the mountain onto the bay, picturesque waterfalls, the most important island and its unique white sandy beach right in front with an area of 28 hectares and further access to 20 other islands and their expansive beaches.

The 229 hectares of regenerated green forests encompass ten kilometers of trails, organic agriculture, and abundant natural water sources. The most noteworthy fauna of the region are the humpback whales which socialize in the bay and the hundreds of bird species that range from the beaches to the mountains.

The entirety of the property is located within the Nicoya Peninsula Blue Zone, one of only five in the world where the residents are known for their natural longevity. Accordingly, the blue zone designation is a logical fit for our mission to create a state-of-the-art high-end international wellness destination for like-minded influential individuals that care for the wellbeing of the world. We visualize a world-class spa and anti-aging clinic with 25 rooms, ranked among the top ten in the world, and 222 ultraluxury wellness units operating under a private club business model. Furthermore, as a zero waste development which uses only clean energy, the development will support local organic agriculture, the local public education system, and encourage a sense of shared mission to the planet.

State of the art National Route 160 connects the property by land to the Liberia International Airport in two and a half hours. Beach towns and wildlife preserves previously reserved only for those with all-wheel drive and a penchant for braving dirt roads crisscrossed by rivers now have a fully paved, publicly maintained, modern national highway. Additionally, Route 160 facilitates bicycle tours that encourage eco-friendly transportation along the burgeoning touristic hotspots it passes through. Attractions along Route 160 include the Cabo Blanco Absolute Natural Reserve, Costa Rica’s first wildlife preserve and most popular with conservationists, and the beach town of Santa Teresa, an established international luxury destination the New York Times calls the next Tulum.

The existing beauty, location, access, size and vision of this development can be complemented by three key value drivers that can be implemented in less than twelve months:

  1. Obtaining a significant tax reduction through the free zone regime.
  2. Obtaining all environmental permits for the project.
  3. Obtaining all permits for a local heliport.

JLL is the second largest real estate and hospitality firm in the world and part of the Fortune 500.

JLL can generate a turn key project, including wellness destination creation, facilitating join ventures with global hospitality leaders such as Ritz Carlton and Aman Resorts, structuring its finance, as well as building, operating and selling the project to this upper echelon clientele. Accordingly, the customer end-experience will be perfectly designed to take full advantage of forests, islands, beach, and mountain views to create an unforgettable, private, and enriching experience.


Luis Daniel Gonzalez is the grandson of the former twice-elected Costa Rican President Cleto Gonzalez Viquez and brother to former president of the political party in power in the last two administrations in Costa Rica. Luis Daniel graduated with his JD from the University of Costa Rica in 1989 and completed his PhD in Economic Development from the Institute for Development Studies at the University of Sussex on “Strategic Productive Services and Development: The Case of Costa Rica” in 1994. Please see Luis Daniel’s curriculum vitae, attached for your convenience, to understand his extensive leadership experience and influence in national Costa Rican politics. Most germane to this development, Luis Daniel served as president of the Territorial Development Council of Lepanto, Paquera, Cobano, and Chira from 2014 to 2018 where he secured the public infrastructure investment of $36 million USD to improve and pave the National Route 160. From 2016 to 2018, he served as the president of the National Network of Territorial Councils of Costa Rica. Luis Daniel is willing to offer his extensive leadership experience to those interested in the development in a flexible manner to be decided by the investor.